Serum
byHEROIC
Clarity for Instagram + TikTok

See what’s there. Decide what you need.

When a social account leaves you with questions, scrolling harder rarely makes them quieter. Serum turns the available followers and following into a report you can move through calmly. Sometimes the answer is reassuring. Sometimes it points to a conversation or a boundary. Either way, you can respond to what is there instead of carrying the uncertainty. Full Analysis starts at $59.

Built by Heroic, a working agency that first made these tools for its own clients.

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What do you need clarity on?

A Digital Detox That Starts With You

Detox your feed. Reclaim your attention.

Your feed is not neutral. It is an environment built from thousands of tiny impulses: curiosity, loneliness, attraction, comparison, boredom, and the reflex to reach for something when you do not want to feel what is already there.

Serum helps you find the leaks in your attention: the accounts that trigger compulsive checking, numb scrolling, agitation, or comparison. Seeing the pattern gives you a pause—and that pause is where impulse control begins.

This is not a purity test or a reason to shame yourself. It is a digital detox built around honest observation, quieter boundaries, and small decisions that make the next healthy choice easier.

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How it works

1

Enter a public Instagram or TikTok handle

No password and no access request. Enter the username and choose the available list you want to understand.

2

Serum organizes the list

Each available account is scored and categorized for interests, quality, bot and spam signals, and sensitive content.

3

Review it at your own pace

Start with the overall pattern, open the accounts behind it, export the list if useful, and ask questions about anything that needs more context.

What You Get

Full audit breakdown

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The List, Made Understandable

Choose followers, following, or both. Serum organizes each available account by interests, quality, and sensitive-content signals so you can see the overall pattern and the accounts behind it.

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Recent Media, Reviewed Too

Names and bios do not tell the whole story. When public media is available, Full Analysis reviews up to 12 recent post images or video thumbnails per account for visual signals a text-only review may miss.

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NSFW and Content Flags

Every account they follow is scanned and categorized: adult content, thirst traps, OnlyFans, hate speech, extremism, crypto spam, and more. You get a percentage breakdown by category so nothing is ambiguous.

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Real vs. Fake Audience

What percentage of their followers are real people? See the full breakdown: bots, mass-follow accounts, empty profiles, purchased followers, and inactive accounts.

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Brand Safety Score

A single score that tells you how safe this account is to associate with. Based on the percentage of followers and following in sensitive categories: sex, hate, NSFW, thirst traps, crypto spam, and low-quality accounts.

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Questions, Answered From the Report

Ask about the account you audited and get an answer grounded in the report. See which interests dominate, which accounts stand out, and what the larger pattern suggests without digging through every row yourself.

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Audit Comparison

Run two audits and compare them side by side. Put two unrelated accounts head to head, pit Instagram against TikTok, or line up the same account today versus a month ago to see what changed. You get overlap, unique accounts on each side, category shifts, realness and engagement deltas, brand-safety flags, and a plain-English write-up of what the data actually says.

Public information, handled plainly.

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Only public information

This audit uses information from public Instagram or TikTok accounts. It does not access private messages, private-account content, or account credentials.

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No passwords. Ever.

We never ask for anyone's Instagram password. We do not access private messages, private accounts, or any data that requires authentication.

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They won't know

Serum does not send the account a notification, follow request, or message. It does not log into their account.

How We Are Different

Built and operated by Heroic, LLC, a real agency. We combine full-list collection, profile data, scoring, and AI-assisted categorization so each account is evaluated individually. The table below shows where we differ.

What we doMost tools
Data sourcesOur proprietary scraping
Available follower and following lists, pulled account by account
Individual scoring and AI-assisted categorization
Our proprietary follower database
One source: usually a public-count estimate
Follower coverageEach available account in the selected listOften a sample or aggregate estimate
Per-account analysisEach account is scored and categorized individuallyAggregate fake-vs-real %
Image scanUp to 12 recent post images or video thumbnails per account (Full Analysis, when available)Usually not included
PlatformsInstagram and TikTok, same engineOne platform, or separate scoring
Access requiredNone. Public data only.Often password, plugin, or extension
PricingPay per auditMonthly subscription
Built byHeroic, LLC (an established agency)Vendor details vary

Audit Pricing

Full Analysis

Starts at $59
First 2,000 analyzed accounts included. $20 per 1,000 after that, prorated by account count.

Choose the available follower list, following list, or both. Every account is scored and categorized individually, and AI reviews up to 12 recent post images or video thumbnails per account when public media is available.

INCLUDES: Quality scores, bot and fake detection, interests, tags, safety flags, alerts, and visual signals for NSFW, hate, and sensitive content.

Get Started

Full Analysis starts at $59. One base covers followers, following, or both; pricing scales with the total accounts analyzed. Pay once. No subscription.

Let the question get quieter.

See the available Instagram or TikTok accounts in one report, understand the pattern, and decide what feels right from there. No password and no notification.

Start Your Audit