See what’s there. Decide what you need.
When a social account leaves you with questions, scrolling harder rarely makes them quieter. Serum turns the available followers and following into a report you can move through calmly. Sometimes the answer is reassuring. Sometimes it points to a conversation or a boundary. Either way, you can respond to what is there instead of carrying the uncertainty. Full Analysis starts at $59.
Built by Heroic, a working agency that first made these tools for its own clients.

What do you need clarity on?

Detox Your Feed. Reclaim Your Attention.
Your following list records thousands of small impulses—late-night follows, old fixations, and accounts you reach for when you are anxious, bored, or avoiding something. Find the behavioral leaks that keep pulling you back into scrolling, clear the triggers, and put choice back between the urge and the tap.

See Your Partner Clearly
When something feels off, endless checking rarely brings relief. Turn the available list into something you can review calmly, then decide whether you need reassurance, a boundary, or a conversation.

See an Employee Clearly
A public following list can add context that a CV cannot. Review sensitive-content and audience-quality signals as one careful part of a fair hiring process.

See Where You Really Stand
Compare the audience behind a competitor's follower count with your own. See quality, category, and possible purchased-follower signals without guessing from the headline number.

See an Influencer Clearly
Before you sign, look at the audience behind the pitch. Review bot signals, engagement quality, and the accounts available in the list.

Protect Your Name Before You Partner
Before you collaborate, see whether the available audience is tied to adult content, hate, crypto spam, bots, or other brand-safety risks. Know what your name will be associated with before you sign.
Detox your feed. Reclaim your attention.
Your feed is not neutral. It is an environment built from thousands of tiny impulses: curiosity, loneliness, attraction, comparison, boredom, and the reflex to reach for something when you do not want to feel what is already there.
Serum helps you find the leaks in your attention: the accounts that trigger compulsive checking, numb scrolling, agitation, or comparison. Seeing the pattern gives you a pause—and that pause is where impulse control begins.
This is not a purity test or a reason to shame yourself. It is a digital detox built around honest observation, quieter boundaries, and small decisions that make the next healthy choice easier.


How it works
Enter a public Instagram or TikTok handle
No password and no access request. Enter the username and choose the available list you want to understand.
Serum organizes the list
Each available account is scored and categorized for interests, quality, bot and spam signals, and sensitive content.
Review it at your own pace
Start with the overall pattern, open the accounts behind it, export the list if useful, and ask questions about anything that needs more context.
What You Get
Full audit breakdown
The List, Made Understandable
Choose followers, following, or both. Serum organizes each available account by interests, quality, and sensitive-content signals so you can see the overall pattern and the accounts behind it.
Recent Media, Reviewed Too
Names and bios do not tell the whole story. When public media is available, Full Analysis reviews up to 12 recent post images or video thumbnails per account for visual signals a text-only review may miss.
NSFW and Content Flags
Every account they follow is scanned and categorized: adult content, thirst traps, OnlyFans, hate speech, extremism, crypto spam, and more. You get a percentage breakdown by category so nothing is ambiguous.
Real vs. Fake Audience
What percentage of their followers are real people? See the full breakdown: bots, mass-follow accounts, empty profiles, purchased followers, and inactive accounts.
Brand Safety Score
A single score that tells you how safe this account is to associate with. Based on the percentage of followers and following in sensitive categories: sex, hate, NSFW, thirst traps, crypto spam, and low-quality accounts.
Questions, Answered From the Report
Ask about the account you audited and get an answer grounded in the report. See which interests dominate, which accounts stand out, and what the larger pattern suggests without digging through every row yourself.
Audit Comparison
Run two audits and compare them side by side. Put two unrelated accounts head to head, pit Instagram against TikTok, or line up the same account today versus a month ago to see what changed. You get overlap, unique accounts on each side, category shifts, realness and engagement deltas, brand-safety flags, and a plain-English write-up of what the data actually says.
Public information, handled plainly.
Only public information
This audit uses information from public Instagram or TikTok accounts. It does not access private messages, private-account content, or account credentials.
No passwords. Ever.
We never ask for anyone's Instagram password. We do not access private messages, private accounts, or any data that requires authentication.
They won't know
Serum does not send the account a notification, follow request, or message. It does not log into their account.
How We Are Different
Built and operated by Heroic, LLC, a real agency. We combine full-list collection, profile data, scoring, and AI-assisted categorization so each account is evaluated individually. The table below shows where we differ.
| What we do | Most tools | |
|---|---|---|
| Data sources | Our proprietary scraping Available follower and following lists, pulled account by account Individual scoring and AI-assisted categorization Our proprietary follower database | One source: usually a public-count estimate |
| Follower coverage | Each available account in the selected list | Often a sample or aggregate estimate |
| Per-account analysis | Each account is scored and categorized individually | Aggregate fake-vs-real % |
| Image scan | Up to 12 recent post images or video thumbnails per account (Full Analysis, when available) | Usually not included |
| Platforms | Instagram and TikTok, same engine | One platform, or separate scoring |
| Access required | None. Public data only. | Often password, plugin, or extension |
| Pricing | Pay per audit | Monthly subscription |
| Built by | Heroic, LLC (an established agency) | Vendor details vary |
Audit Pricing
Full Analysis
Choose the available follower list, following list, or both. Every account is scored and categorized individually, and AI reviews up to 12 recent post images or video thumbnails per account when public media is available.
INCLUDES: Quality scores, bot and fake detection, interests, tags, safety flags, alerts, and visual signals for NSFW, hate, and sensitive content.
Get StartedFull Analysis starts at $59. One base covers followers, following, or both; pricing scales with the total accounts analyzed. Pay once. No subscription.
Let the question get quieter.
See the available Instagram or TikTok accounts in one report, understand the pattern, and decide what feels right from there. No password and no notification.
Start Your Audit