See an Influencer Clearly
Before money changes hands, look at the audience behind the number. Serum organizes the available followers and following so you can review quality, fit, and public safety signals without relying on a pitch deck.
Know what you are paying for
A large follower count can be real, padded, or somewhere in between. Purchased followers, bot activity, and inactive accounts make it hard to know what a partnership may actually deliver.
The audit pulls each available account in the list or lists you select and evaluates them individually instead of returning only one aggregate estimate.
See what they associate with publicly
Beyond fake followers, the audit reveals the kind of accounts the influencer follows and who follows them. Thirst traps, hate accounts, NSFW pages, crypto spam, OnlyFans creators.
Every account is categorized with safety flags so you know exactly what you are associating your brand with before you sign.
Brand safety scores and AI scanning
Get a brand safety score that shows the percentage of their audience in sensitive categories: sex, hate, NSFW, low-quality, spam.
Full Analysis uses AI to review up to 12 recent post images or video thumbnails per account when available, catching visual signals a text-only check can miss.
Fair to them, safe for you
An audit protects honest creators too. When an audience is real, the report proves it and the deal closes faster. When it is inflated, you find out before your budget does.
Use the report to compare candidates, explain your pick to stakeholders, or negotiate on real audience quality. See also: See Where You Really Stand, Protect Your Name Before You Partner, and See Your Partner Clearly.