See Where You Really Stand
Compare the audience behind a competitor's follower count with your own. Serum organizes the available accounts so you can see quality and category differences without guessing from the headline number.
See through inflated numbers
A competitor with 200K followers might have less real reach than you if most of their audience is bots, purchased followers, or inactive accounts. An audit shows you what is real and what is not.
Compare follower quality, bot percentages, and growth patterns side by side to understand where you actually stand.
See what sits in their audience
The report shows every account your competitor follows publicly and what kind of accounts follow them: hate accounts, thirst traps, NSFW pages, spam. All categorized with safety flags and quality scores.
It is context you cannot get from follower counts alone.
Use the data in pitches
Include the data in brand pitches to show your audience quality next to theirs. Real numbers carry a pitch further than claims.
Run it again over time to spot changes in their growth, including purchased follower spikes.
Related
See also: Protect Your Name Before You Partner, See an Influencer Clearly, and Audit Someone's Instagram.