Compare Two Audits
Two full follower lists, both AI-profiled, side by side. Compare two different people, Instagram vs TikTok, or the same account now versus months ago. Every account categorized — see exactly what overlaps, what is unique to each side, and what actually changed.
What a comparison shows you
Any two completed audits can be compared side by side. You get the overlap of shared accounts, the accounts unique to each side, category and interest shifts, tier mix, freshness, realness and engagement deltas, brand-safety flags, and a written breakdown of what the data means.
Every chart in a single-account audit is also available in the comparison view, split across the two audits so you can see where they agree and where they diverge.
Compare two unrelated accounts
Line up a competitor against a peer. Check whether two creators in the same niche actually share an audience or are pulling from totally different crowds. See which one has the cleaner, more brand-safe following.
Useful for agency pitches, partnership decisions, or picking between two potential collaborators when you need to know whose audience is stronger and why.
Compare Instagram to TikTok
Audit the same person on both platforms and compare the two audiences. The follower overlap will not compute across platforms (usernames do not match), but every aggregate chart does: category lean, tier mix, freshness, engagement, brand safety.
Great for creators who are trying to figure out which platform their audience actually lives on, or brands deciding where to invest campaign spend.
Compare an account to its own past
Run an audit today, run another one in a month, and compare the two. The view reframes everything as Older vs Newer: what stayed the same, what changed, which accounts dropped off, which new ones came in, whether the mix is getting more or less brand-safe.
This is the fastest way to see whether a cleanup, unfollow spree, or growth push actually moved the needle.
Overlap and differences, fully explorable
The comparison splits the audience into three tabs: accounts in both lists, accounts only in the first audit, and accounts only in the second. Each tab shows its own Notable Accounts, Audience Interests, Engagement Pod Detection, category and tag breakdowns so you can explore the shared audience and the exclusive slices separately.
Click any account to open the full profile modal with realness, categories, tags, image analysis, and hashtags.
How to run one
Complete at least two audits on your account, then open the Compare page and pick any two from the dropdowns. The comparison is generated in seconds and cached so you can come back to it without regenerating.
Need to audit first? See Audit Someone's Instagram or TikTok.