Macro-Influencer & Brand Management

When the audience is the business.

A macro-influencer is roughly 125,000 followers and up. At this size you already have reach, so commenting your way to more followers stops mattering. The audience you have is the asset you earn from, and the work shifts from getting bigger to defending and monetizing what you built.

Four things matter now. Sponsors want proof your audience is real before they pay you, so we give you an independent verification badge backed by your actual follower and engagement data. The comments and DMs have become a flood, so we manage the inbox and surface the partnership inquiries and real leads before they get buried. When a brand deal runs, we measure what it actually delivered, so you can show the sponsor real numbers and charge what you are worth next time. And when you hire other influencers for a campaign, your monthly credits in Serum, our influencer audit product, let you vet them before any money moves.

It is the same data engine behind our growth product, pointed at a different job: not how do I get bigger, but how do I prove and protect what I have. And to be clear about the word management: you make the content, we manage what surrounds it. Reputation, verification, growth, and follow-up.

This is also macro-brand management. If you run a brand account past 125k, the job is the same: prove the audience, run the inbox, measure your campaigns, and audit the influencers you pay.